Pat J. Costa, Professor of Practice* in the Integrated Business & Engineering (IBE) Honors Program at Lehigh University earned his Bachelor of Science Degree in marketing from the Pennsylvania State University. Costa is the primary instructor for the IBE Freshman Workshop, the IBE Entrepreneur Independent Study Program, and the IBE Senior Capstone Design Program. Additional teaching responsibilities at Lehigh University include: lead instructor in the introductory course of the Entrepreneur Minor Program and, lead marketing instructor at the Pennsylvania School for Global Entrepreneurship at Lehigh University. Prior to coming to Lehigh University, Costa was the president and cofounder of Fiberoptic Medical Products, a medical manufacturing company that specialized in neonatal/pediatric care, and vice president of marketing and communications of Lehigh Valley Hospital and Health Network. Costa’s many product development achievements include the invention of a fiberoptic medical device used to treat newborn jaundice, a fiberoptic transilluminator used in neonatal transport, and a computerized pulmonary function system used to assess the lung mechanics of neonates on ventilators in real time at the bedside. Costa is skilled in many aspects of product and business development with particular interest in new business start-up, sales strategies and tactics, long-range planning, segmentation analysis, and healthcare marketing.
*Professors of Practice at Lehigh University are non-tenure track faculty members who bring real world skills and expertise to the classroom. These individuals allow Lehigh University to provide students with the most up-to-date information and practices within a given discipline of study. All “PoP’s” at Lehigh University have had extremely successful careers and offer students a significant level of knowledge, insight, and experience in their area.